Fraud Detection in Electronic Auction

Auction frauds plague electronic auction websites. Unfortunately, no literature has tried to formulate and solve the problem. This paper aims to tackle it by suggesting a novel method to detect auction fraudsters, which involves determining and extracting characteristic features from exposed fraudsters, through analyzing the fraudsters’ transaction history which exists as a graph. We then use the features for detecting other potential fraudsters. Choosing the best features is a challenging and non-trivial task; however, with the features that we have currently selected, our method has already achieved a precision of 82% and a recall of 83% during an evaluation on some real test data from eBay. To demonstrate how our method can be used in real-world, we have developed a working Java prototype system which allows users to query the legitimacy of eBay users using our method.

[1]  Giorgos Zacharia,et al.  Collaborative reputation mechanisms in electronic marketplaces , 1999, Proceedings of the 32nd Annual Hawaii International Conference on Systems Sciences. 1999. HICSS-32. Abstracts and CD-ROM of Full Papers.

[2]  Rajeev Motwani,et al.  The PageRank Citation Ranking : Bringing Order to the Web , 1999, WWW 1999.

[3]  P. Maes,et al.  Collaborative reputation mechanisms in electronic marketplaces , 1999, Proceedings of the 32nd Annual Hawaii International Conference on Systems Sciences. 1999. HICSS-32. Abstracts and CD-ROM of Full Papers.

[4]  Paul Resnick,et al.  Reputation systems , 2000, CACM.

[5]  M. Melnik,et al.  Does a Seller's Ecommerce Reputation Matter? Evidence from Ebay Auctions , 2003 .

[6]  Paul Resnick,et al.  The value of reputation on eBay: A controlled experiment , 2002 .

[7]  Jennifer Neville,et al.  Collective Classification with Relational Dependency Networks , 2003 .

[8]  Tom Fawcett,et al.  ROC Graphs: Notes and Practical Considerations for Data Mining Researchers , 2003 .

[9]  Cecil Eng Huang Chua,et al.  Fighting Internet auction fraud: an assessment and proposal , 2004, Computer.

[10]  Hector Garcia-Molina,et al.  Combating Web Spam with TrustRank , 2004, VLDB.