The Emergent Racioethnically Diverse Salesforce: It’s Existence and Challenges

The work force of the US is becoming increasingly racioethnically diverse (Fine, 1995; Friday, 1997). There is a void in the research with respect to the documentation of the racioethnic diversity in the salesforce. This paper contributes to the limited research addressing the challenges organizations face as a result of members of various racioethnic groups entering the salesforce.