Our digital society is giving rise to diverse expressions of entrepreneurship, up to the point that it is redefining the meaning of the word 'enterprise' in a context where 'the network is the business'. The almost organic combination of two Internet research domains, the 'Internet of Things' and the 'Future Internet Enterprise Systems', engendered a new Quality of Being necessary to overcome future competitiveness challenges, the 'Sensing' capability. The 'Sensing Enterprise' would then be an enterprise making use of the sensing possibilities provided by interconnected 'environments', anticipating future decisions by using multi-dimensional information captured through physical and virtual objects, and providing added value information to enhance its global context awareness.