Compulsive Consumption Tendencies Among Television Shoppers

Compulsive buying and binge eating are consumption behaviors that are similarly related to low self-esteem and poor impulse control, occurring more frequently in women. Using a national random sample, the authors examined the extent to which compulsive buying and binge eating were related in a nonclinical population of known television shoppers. Mailed questionnaires were completed by 334 women. Multiple regression analyses revealed that (a) binge-eating and compulsive-buying scores were positively related, and (b) both compulsive-buying and bingeeating scores were positively related to television shopping channel exposure. About 10% of the television shoppers in this study were found to have compulsive-buying tendencies. Strategies for coping with unwise compulsive consumption are offered.

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