STUDYING " ONLINE SOCIALITES " – A UNIFIED FRAMEWORK OF SOCIAL NETWORKING ADOPTION

Using Internet to satisfy social needs is not a recent phenomenon. Although applications like Emails and IM are extensively used to socialize, exponential improvement in technology, infrastructure, and decrease in cost has provided fertile grounds to develop new tools providing richer social environment. One such trend is the use of Social networking websites, which has opened new challenges and avenues for researchers. In this study, we review past research to arrive at a unified model elucidating the antecedents and outcomes for the use of social networking technology.

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