Application and Research on Project Teaching Method in Course of Market Investigation and Forecast

Research and Forecasting is an professional course in the major of marketing,combining features of profession and application to train talents. Students' learning interest and ability are improved by project teaching method, which helps students' work practice after graduation. This paper analyzes the application and research of project teaching method in Research and Forecasting by discussing the following parts: establishment of project, preparation of project, guidance of project, evaluation of achievement, and application of result.