Advertising expenditure models: State of the art and prospects
暂无分享,去创建一个
Paul E. Green | Patrick J. Robinson | Peter T. Fitzroy | P. Green | Patrick J. Robinson | P. Fitzroy
[1] Richard B. Maffei. Planning Advertising Expenditures by Dynamic Programming Methods , 1960 .
[2] R. Bellman,et al. V. Adaptive Control Processes , 1964 .
[3] R. F. Kelly,et al. Measuring advertising effectiveness Use of the PTM , 1963 .
[4] J. A. Nordin. Spatial Allocation of Selling Expense , 1943 .
[5] George E. P. Box,et al. Evolutionary Operation: a Method for Increasing Industrial Productivity , 1957 .
[6] William T. Moran,et al. Practical Media Decisions and the Computer , 1963 .
[7] Robert D. Buzzell. Mathematical models and marketing management , 1964 .
[8] Ronald A. Howard,et al. Dynamic Inference , 1965 .
[9] Peter Langhoff. Models, Measurement and Marketing , 1965 .
[10] John D. C. Little,et al. A Model of Adaptive Control of Promotional Spending , 2011, Oper. Res..
[11] Arne P. Rasmussen. The Determination of Advertising Expenditure , 1952 .