Configural Advantage in Global Markets

Achieving a sustainable competitive advantage in global markets depends on the geographic scope and diversity of the firm's operations and their interlinkage, as well as on the extent of market integration and interdependence. The spatial configuration of the firm's assets, capabilities, and resources and the ability to manage and use these resources effectively are crucial elements of the firm's global strategy. The authors examine the nature of a firm's configural advantage in global markets in terms of its key components, capabilities, and management issues.

[1]  B. Kogut,et al.  Operating flexibility, global manufacturing, and the option value of a multinational network , 1994 .

[2]  D. Teece,et al.  Strategic management and economics , 1991 .

[3]  Vincent di Norcia.  Managing Across Borders: The Transnational Solution , 1991 .

[4]  J. Larréché,et al.  The battlefield for 1992: Product strength and geographic coverage , 1989 .

[5]  C. Prahalad,et al.  The Core Competence of the Corporation , 1990 .

[6]  George S. Day,et al.  Market Driven Strategy: Processes for Creating Value , 1990 .

[7]  J. Dunning.  Location and the multinational enterprise: A neglected factor? , 1998 .

[8]  P. Rajan Varadarajan,et al.  The Theory of Multimarket Competition: A Synthesis and Implications for Marketing Strategy , 1999 .

[9]  C. Craig,et al.  Executive Insights: Global Portfolio Planning and Market Interconnectedness , 1996 .

[10]  R. M. Hall,et al.  A framework linking intangible resources and capabilities to sustainable competitive advantage , 1993 .

[11]  P. Dicken.  Global Shift: Transforming the World Economy , 2000 .

[12]  Andrew J. Parsons,et al.  Nestle: the visions of local managers , 1996 .

[13]  J. Barney.  Firm Resources and Sustained Competitive Advantage , 1991 .

[14]  Thomas W. Malnight.  The Transition from Decentralized to Network-Based MNC Structures: An Evolutionary Perspective , 1996 .

[15]  M. Hitt,et al.  The new competitive landscape , 1995 .

[16]  A. Bartmess,et al.  Building Competitive Advantage through a Global Network of Capabilities , 1993 .

[17]  M. Porter.  The Competitive Advantage Of Nations , 1990 .

[18]  Bruce Kogut,et al.  Designing global strategies: profiting from operation flexibility , 1986 .

[19]  Douglas Dow.  The Adaptation of Host Market Positioning Strategies: Empirical Evidence on Australian Exporters , 2001 .

[20]  R. Sanchez.  Strategic flexibility in product competition , 1995 .

[21]  G. Day.  The Capabilities of Market-Driven Organizations , 1994 .

[22]  M. Featherstone.  Global culture : nationalism, globalization and modernity : a theory, culture & society special issue , 1993 .

[23]  George S. Yip.  Total Global Strategy: Managing for Worldwide Competitive Advantage , 1994 .

[24]  Robert Pearce.  Global competition and technology , 1997 .

[25]  C. Samuel Craig,et al.  Developing strategies for global markets: An evolutionary perspective , 1996 .