Rhetoric

Ethos  Is an appeal based on the character or credibility of the speaker/writer  Ethos is Greek for “character,” and refers to one’s credibility, trustworthiness, and believability  Another way to achieve credibility is for the readers to believe the author is someone they can trust  This kind of appeal is established by the way the argument sounds (i.e. voice, tone), and helps convince the audience that the author and his/her ideas should be taken seriously