Organizational Storytelling and Technology Innovation

As technology innovation finds its way into increasingly diverse workplaces, the need to understand how project participants' views influence the change process has never been more pressing. Organizations are introducing technology change at an accelerated pace and increasingly diverse groups are finding themselves in uncertain territory as they attempt to collaborate on projects that fall outside their areas of expertise in an attempt to envision and then build new and complicated technology systems for their organizations. This paper explores the promising role of organizational storytelling as a framework to support the creation of shared meaning among disparate project members in an effort to mitigate the negative and costly impact that the different perspectives of team members have on innovation projects

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