A Model for ICT Intensive Service Innovations in Two-Sided Markets – Case Study of IPTV in a National TV Broadcasting Company

In this paper, we present a new Model for ICT Intensive Service Innovations in two-sided markets. The usefulness of this conceptual model is then illustrated with a case study of IPTV in a National TV Broadcasting Company in New Zealand. The case clearly demonstrates the importance of viewing an ICT intensive service innovation in a two-sided market – IPTV in our case –separately for the two sides – the consumers and the advertisers in our case. Our study demonstrates, that the same service innovation and its dimension can be quite different from the perspective of the two user groups.

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