Using social media dialogically: Public relations role in reviving democracy

Abstract This article explores how technology and our recent access to, and abundance of, information, are affecting democracy, and the role of public relations professionals in a post mass media society. The article reviews pros and cons of new technology, discusses how public relations can improve, democracy using dialogue, communitarianism, and Long Now thinking, and discusses how to actually, use social media dialogically. The article argues that as public relations revives its conceptualization of, relationship, communication professionals also benefit democracy and society as a whole.

[1]  H. Schiller Culture, Inc.: The Corporate Takeover of Public Expression , 1989 .

[2]  Virginia Held,et al.  Non-contractual Society: A Feminist View , 1987 .

[3]  赫尓徳,et al.  民主的模式 = Models of democracy , 1986 .

[4]  Amitai Etzioni,et al.  The spirit of community : the reinvention of American society , 1994 .

[5]  Clifford Stoll,et al.  High-Tech Heretic: Why Computers Don't Belong in the Classroom and Other Reflections by a Computer Contrarian , 1999 .

[6]  Eyun‐Jung Ki,et al.  The Status of Online Public Relations Research: An Analysis of Published Articles in 1992–2009 , 2012 .

[7]  Michael L. Kent,et al.  Anticipatory socialization in the use of social media in public relations: A content analysis of PRSA's Public Relations Tactics , 2010 .

[8]  Neil Postman,et al.  Technopoly: The Surrender of Culture to Technology , 1993 .

[9]  M. Mcluhan Understanding Media: The Extensions of Man , 1964 .

[10]  N. Postman,et al.  "Mix a Little Folly with Your Wisdom"--Horace@@@Children and Television.@@@Amusing Ourselves to Death: Public Discourse in the Age of Show Business. , 1987 .

[11]  Robert L. Heath,et al.  A Rhetorical Enactment Rationale for Public Relations: The Good Organization Communicating Well , 2001 .

[12]  Clifford Stoll,et al.  Silicon Snake Oil: Second Thoughts on the Information Highway , 1995 .

[13]  Michael L. Kent,et al.  Toward a dialogic theory of public relations , 2002 .

[14]  Michael L. Kent,et al.  Learning web analytics: A tool for strategic communication , 2011 .

[15]  Jacques Vallee The Network Revolution: Confessions of a Computer Scientist , 1982 .

[16]  Ben H. Bagdikian,et al.  The new media monopoly , 1983 .

[17]  D. Burnham The rise of the computer state , 1983 .

[18]  Michael L. Kent Managerial rhetoric as the metaphor for the World Wide Web , 2001 .

[19]  Michael L. Kent Critical analysis of blogging in public relations , 2008 .

[20]  Ronald Albert Pearson,et al.  A theory of public relations ethics , 1989 .

[21]  Hanspeter Kriesi,et al.  Models for democracy , 2013 .

[22]  B. Bagdikian,et al.  The Media Monopoly , 1984 .

[23]  Tyler R. Harrison,et al.  A Critique of Internet Polls as Symbolic Representation and Pseudo-Events , 2006 .

[24]  Petra Theunissen,et al.  Revisiting the concept “dialogue” in public relations , 2012 .