A Preliminary Study of Fintech Industry: A Two-Stage Clustering Analysis for Customer Segmentation in the B2B Setting
暂无分享,去创建一个
Alireza Sheikh | Tohid Ghanbarpour | Davoud Gholamiangonabadi | Davoud Gholamiangonabadi | A. Sheikh | T. Ghanbarpour | Tohid Ghanbarpour
[1] Tom Wansbeek,et al. The Combination Strategy to Optimal Target Selection and Offer Segmentation in Direct Mail , 1999 .
[2] Nanda Piersma,et al. A decision support system for direct mailing decisions , 2006, Decis. Support Syst..
[3] Yung-Ming Li,et al. Identifying influential reviewers for word-of-mouth marketing , 2010, Electron. Commer. Res. Appl..
[4] Stephen F. King. Citizens as customers: Exploring the future of CRM in UK local government , 2007, Gov. Inf. Q..
[5] Amani Anwar Saad,et al. A Two-Phase Clustering Analysis for B2B Customer Segmentation , 2014, 2014 International Conference on Intelligent Networking and Collaborative Systems.
[6] Amir Khanlari,et al. CUSTOMER LIFETIME VALUE (CLV) MEASUREMENT BASED ON RFM MODEL , 2007 .
[7] Li-Yen Shue,et al. Business intelligence approach to supporting strategy-making of ISP service management , 2008, Expert Syst. Appl..
[8] Li Xiu,et al. Application of data mining techniques in customer relationship management: A literature review and classification , 2009, Expert Syst. Appl..
[9] Kuanchin Chen,et al. Predicting customer churn from valuable B2B customers in the logistics industry: a case study , 2015, Inf. Syst. E Bus. Manag..
[10] Seyed Mohammad Seyedhosseini,et al. Cluster analysis using data mining approach to develop CRM methodology to assess the customer loyalty , 2010, Expert Syst. Appl..
[11] J. O N G H Y E O. A MODEL FOR EVALUATING THE EFFECTIVENESS OF CRM USING THE BALANCED SCORECARD , 2003 .
[12] Der-Chiang Li,et al. A two-stage clustering method to analyze customer characteristics to build discriminative customer management: A case of textile manufacturing business , 2011, Expert Syst. Appl..
[13] Kiyana Zolfaghar,et al. Estimating customer lifetime value based on RFM analysis of customer purchase behavior: Case study , 2011, WCIT.
[14] Richard Colombo,et al. A stochastic RFM model , 1999 .
[15] Hsin-Hung Wu,et al. Applying RFM model and K-means method in customer value analysis of an outfitter , 2009 .
[16] Kun Guo,et al. Data mining for the online retail industry: A case study of RFM model-based customer segmentation using data mining , 2012 .
[17] P. Erhan Eren,et al. LRFMP model for customer segmentation in the grocery retail industry: a case study , 2017 .
[18] Sally Dibb,et al. Market segmentation: strategies for success , 1998 .
[19] Donald W. Bouldin,et al. A Cluster Separation Measure , 1979, IEEE Transactions on Pattern Analysis and Machine Intelligence.
[20] Nan-Chen Hsieh,et al. An integrated data mining and behavioral scoring model for analyzing bank customers , 2004, Expert Syst. Appl..