Understanding online regret experience in Facebook use - Effects of brand participation, accessibility & problematic use

The past few years have witnessed the emergence of research examining online regret experience. The presence of online regret generates negative use experience and even leads to service switching and discontinuity. However, to date, only limited research has examined the conceptualization of this new yet very important phenomenon in the field of technology use. To address this research gap, the present study has examined the relative influence of SNS brand participation, technology accessibility attributes (including Facebook usage parameters) and problematic Facebook use in predicting regret experience regarding Facebook use. A pen-and-paper cross-sectional survey was administered to 804 adolescent Facebook users (aged 13-18 years). The study results suggest that adolescent users with varying technology accessibility did not differ in their online regret experience, but excessive Facebook users and those actively participating in brand communities tended to experience higher regret. Other findings suggest that two variables, namely parents' perceptions of problematic Facebook use and conflict with friends due to Facebook use, were significant predictors of online regret experience. This study presents different theoretical and practical implications for both research and practice. Limited prior research has investigated the conceptualizations of online regret.Online regret generates leads to service switching and discontinuity.804 adolescent Facebook users participated in this cross-sectional study.Link between participation, accessibility, problematic use and regret was examined.Predictors were excessive use, active participation and problematic use of Facebook.

[1]  Andrew N. Smith,et al.  How Does Brand-related User-generated Content Differ across YouTube, Facebook, and Twitter? , 2012 .

[2]  P. Valkenburg,et al.  Social Consequences of the Internet for Adolescents , 2009 .

[3]  B. B. Brown,et al.  “You're Going Out with Who?”: Peer Group Influences on Adolescent Romantic Relationships , 1999 .

[4]  Keith E. Niedermeier,et al.  What if I find it cheaper someplace else?: Role of prefactual thinking and anticipated regret in consumer behavior , 2000 .

[5]  Amandeep Dhir,et al.  Ubiquitous computing for teenagers: A new perspective on child-computer interaction , 2013, 2013 IEEE International Symposium on Technology and Society (ISTAS): Social Implications of Wearable Computing and Augmediated Reality in Everyday Life.

[6]  Mohammad Reza Habibi,et al.  Brand communities based in social media: How unique are they? Evidence from two exemplary brand communities , 2014, Int. J. Inf. Manag..

[7]  Emre Çam,et al.  A New Addiction for Teacher Candidates: Social Networks , 2012 .

[8]  Sameer Patil,et al.  Reasons, rewards, regrets: privacy considerations in location sharing as an interactive practice , 2012, SOUPS.

[9]  Jusheng Yu,et al.  We Look for Social, Not Promotion: Brand Post Strategy, Consumer Emotions, and Engagement - A Case Study of the Facebook Brand Pages , 2014 .

[10]  Sandra L. Calvert,et al.  College students' social networking experiences on Facebook , 2009 .

[11]  Alice E. Marwick,et al.  The Conundrum of Visibility , 2009 .

[12]  Susannah R. Stern,et al.  Regretted Online Self-Presentations: U.S. College Students' Recollections and Reflections , 2015 .

[13]  Marcel Zeelenberg,et al.  Looking backward with an eye on the future : Propositions toward a theory of regret regulation , 2006 .

[14]  Paul M. Haridakis,et al.  Blogging privacy rule orientations, privacy management, and content deletion practices: The variability of online privacy management activity at different stages of social media use , 2012, Comput. Hum. Behav..

[15]  C. Braun,et al.  Waves of regret: A meg study of emotion and decision-making , 2013, Neuropsychologia.

[16]  I Marks,et al.  Behavioural (non-chemical) addictions. , 1990, British journal of addiction.

[17]  Chiao-Chen Chang,et al.  Examining users′ intention to continue using social network games: A flow experience perspective , 2013, Telematics Informatics.

[18]  Lorrie Faith Cranor,et al.  The post that wasn't: exploring self-censorship on facebook , 2013, CSCW.

[19]  Mohammad Reza Habibi,et al.  o be or not to be in social media : How brand loyalty is affected by social media ? , 2012 .

[20]  Jeffrey T. Child,et al.  Blog scrubbing: Exploring triggers that change privacy rules , 2011, Comput. Hum. Behav..

[21]  John A. Daly,et al.  Regrettable messages: things people wish they Hadn't said , 1986 .

[22]  Melanie E. Zaglia.  Brand communities embedded in social networks☆ , 2013, Journal of business research.

[23]  John Cullen,et al.  Democratizing Innovation , 2020, Encyclopedia of Creativity, Invention, Innovation and Entrepreneurship.

[24]  Dennis W. Rook.  The Buying Impulse , 1987 .

[25]  S. Nambisan,et al.  Virtual Customer Environments: Testing a Model of Voluntary Participation in Value Co‐creation Activities , 2009 .

[26]  J. Jeffrey Inman,et al.  Regret Regulation: Disentangling Self-Reproach From Learning , 2007 .

[27]  Mustafa Koc,et al.  Facebook Addiction Among Turkish College Students: The Role of Psychological Health, Demographic, and Usage Characteristics , 2013, Cyberpsychology Behav. Soc. Netw..

[28]  James C. McElroy,et al.  The influence of personality on Facebook usage, wall postings, and regret , 2012, Comput. Hum. Behav..

[29]  Yang Wang,et al.  "I regretted the minute I pressed share": a qualitative study of regrets on Facebook , 2011, SOUPS.

[30]  D. Karaiskos,et al.  P02-232 - Social Network Addiction : a New Clinical Disorder? , 2010, European Psychiatry.

[31]  A. Kaplan,et al.  Users of the world, unite! The challenges and opportunities of Social Media , 2010 .

[32]  A. Herrmann,et al.  The Social Influence of Brand Community: Evidence from European Car Clubs , 2005 .

[33]  Heeseok Lee,et al.  Exploring continued online service usage behavior: The roles of self-image congruity and regret , 2009, Comput. Hum. Behav..

[34]  Katherine N. Lemon,et al.  Dynamic Customer Relationship Management: Incorporating Future Considerations into the Service Retention Decision , 2002 .

[35]  Chao-Min Chiu,et al.  Exploring individuals' subjective well-being and loyalty towards social network sites from the perspective of network externalities: The Facebook case , 2013, Int. J. Inf. Manag..

[36]  Jun-Ming Xu,et al.  An Examination of Regret in Bullying Tweets , 2013, HLT-NAACL.

[37]  Janet R. Meyer,et al.  Repairing regretted messages: Effects of emotional state, relationship type, and seriousness of offense , 2004 .

[38]  Sertan Kabadayi,et al.  Consumer – brand engagement on Facebook: liking and commenting behaviors , 2014 .

[39]  Anabel Quan-Haase,et al.  Information revelation and internet privacy concerns on social network sites: a case study of facebook , 2009, C&T.

[40]  David R. Brake,et al.  ON THE RAPID RISE OF SOCIAL NETWORKING SITES: NEW FINDINGS AND POLICY IMPLICATIONS , 2010 .

[41]  Emily Christofides,et al.  Information Disclosure and Control on Facebook: Are They Two Sides of the Same Coin or Two Different Processes? , 2009, Cyberpsychology Behav. Soc. Netw..

[42]  Zeelenberg,et al.  Reconsidering the Relation between Regret and Responsibility. , 1998, Organizational behavior and human decision processes.

[43]  V. Mittal,et al.  Regret: A Model of its Antecedents and Consequences in Consumer Decision Making , 2000 .

[44]  A. Muñiz,et al.  How Brand Community Practices Create Value , 2009 .

[45]  Marcel Zeelenberg,et al.  A Theory of Regret Regulation 1.1 , 2007 .

[46]  Sonia Livingstone,et al.  Taking risky opportunities in youthful content creation: teenagers' use of social networking sites for intimacy, privacy and self-expression , 2008, New Media Soc..

[47]  Amandeep Dhir,et al.  Tweeters on Campus: Twitter a Learning Tool in Classroom? , 2013, J. Univers. Comput. Sci..

[48]  Florian Michahelles,et al.  Online engagement factors on Facebook brand pages , 2013, Social Network Analysis and Mining.

[49]  Danah Boyd,et al.  Facebook privacy settings: Who cares? , 2010, First Monday.

[50]  K. Taylor,et al.  A Regret Theory Approach to Assessing Consumer Satisfaction , 1997 .

[51]  P. Lachenbruch.  Statistical Power Analysis for the Behavioral Sciences (2nd ed.) , 1989 .

[52]  Amandeep Dhir,et al.  Why do we tag photographs on Facebook? Proposing a new gratifications scale , 2017, New Media Soc..

[53]  Marcel Zeelenberg,et al.  A Theory of Regret Regulation 1.0 , 2007 .

[54]  J. Dyer,et al.  A Generalized Utility Model of Disappointment and Regret Effects on Post-Choice Valuation , 1997 .

[55]  Gregory T. Smith,et al.  Emotion-based dispositions to rash action: positive and negative urgency. , 2008, Psychological bulletin.

[56]  Veronica Liljander,et al.  Customer engagement in a Facebook brand community , 2012 .

[57]  Amandeep Dhir,et al.  On the Nature of Internet Addiction : What is it and how is it measured? , 2015 .

[58]  Risto Rajala,et al.  Understanding online regret experience using the theoretical lens of flow experience , 2016, Comput. Hum. Behav..

[59]  A. N. Leont’ev,et al.  Activity, consciousness, and personality , 1978 .

[60]  Song Su,et al.  The Impact of the Size of Self-Generated Consideration Set on Post-Choice Regret , 2008 .

[61]  Rudolf Kammerl,et al.  Psychometric Validation of a German Version of the Compulsive Internet Use Scale , 2014, Cyberpsychology Behav. Soc. Netw..

[62]  Christina Chung,et al.  Driving Consumers to Become Fans of Brand Pages: A Theoretical Framework , 2014 .

[63]  M. Griffiths.  A ‘components’ model of addiction within a biopsychosocial framework , 2005 .

[64]  Chuan-Hoo Tan,et al.  The Role of Marketer- and User-Generated Content in Sustaining the Growth of a Social Media Brand Community , 2014, 2014 47th Hawaii International Conference on System Sciences.

[65]  Mohammad Reza Habibi,et al.  The effects of social media based brand communities on brand community markers, value creation practices, brand trust and brand loyalty , 2012, Comput. Hum. Behav..

[66]  S. Lennon,et al.  Compulsive Consumption Tendencies Among Television Shoppers , 2000 .

[67]  Amandeep Dhir,et al.  Why do adolescents untag photos on Facebook? , 2016, Comput. Hum. Behav..

[68]  Amandeep Dhir,et al.  Uses and Gratifications of digital photo sharing on Facebook , 2016, Telematics Informatics.

[69]  M. Zeelenberg.  Anticipated regret, expected feedback and behavioral decision-making , 1999 .

[70]  A. Fiore,et al.  Enhancing consumer-brand relationships on restaurant Facebook fan pages: maximizing consumer benefits and increasing active participation. , 2014 .

[71]  Ronald J. Faber,et al.  Compulsive Buying: A Phenomenological Exploration , 1989 .

[72]  Griffiths,et al.  Clinical psychology of Internet addiction: a review of its conceptualization, prevalence, neuronal processes, and implications for treatment , 2015 .

[73]  Aaron Smith,et al.  Social Media & Mobile Internet Use among Teens and Young Adults. Millennials. , 2010 .

[74]  Ståle Pallesen,et al.  Use of Online Social Network Sites for Personal Purposes at Work: Does it Impair Self-Reported Performance?1 , 2014 .

[75]  My Bui,et al.  Modeling regret effects on consumer post‐purchase decisions , 2011 .

[76]  Janet B W Williams,et al.  Diagnostic and Statistical Manual of Mental Disorders , 2013 .

[77]  Matthew K. O. Lee,et al.  The Continuance of Online Social Networks: How to Keep People Using Facebook? , 2010, 2010 43rd Hawaii International Conference on System Sciences.

[78]  Blase Ur,et al.  "i read my Twitter the next morning and was astonished": a conversational perspective on Twitter regrets , 2013, CHI.

[79]  M. Zeelenberg,et al.  Regret in Decision Making , 2002 .

[80]  K. Kirsch.  Science Of Education And The Psychology Of The Child , 2016 .

[81]  Hsi-Peng Lu,et al.  Intention to Continue Using Facebook Fan Pages from the Perspective of Social Capital Theory , 2011, Cyberpsychology Behav. Soc. Netw..

[82]  Tim De Feyter,et al.  Facebook: A literature review , 2013, New Media Soc..

[83]  Zeelenberg,et al.  Emotional Reactions to the Outcomes of Decisions: The Role of Counterfactual Thought in the Experience of Regret and Disappointment. , 1998, Organizational behavior and human decision processes.

[84]  Janet R. Meyer.  Regretted Messages , 2011 .

[85]  Jacob Cohen.  Statistical Power Analysis for the Behavioral Sciences , 1969, The SAGE Encyclopedia of Research Design.