A digital ecosystem for boosting user-driven service business

In recent years, we have seen the rise of Web 2.0, where users become co-creators and software turns into services. While Web 2.0 technologies and concepts have been studied separately, we suggest that the digital ecosystem they form together and the ways in which users interact with it in social contexts have not been made explicit. In this paper, we provide a conceptual model of a community and a digital ecosystem for boosting user-driven service business. To construct such a model, we first identify the key actors and their interactions by applying use case modelling. Based on that, conceptual modelling is used to sketch an illustrative model of the overall ecosystem. Finally, we use the field of bioinformatics to evaluate the model and to propose ideas for boosting user-driven service business in that field as well.

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