Elsevier's Article of the Future enhancing the user experience and integrating data through applications

In a world where our levels of knowledge advance rapidly, so should the communication of research. In partnership with the world's research community, Elsevier investigates the future of research communication with the ‘Article of the Future’. An intuitive online article format, this proposes the next generation in research publishing, with a simple-to-read online layout and enriched content, allowing true immersion in the subject matter. In addition, through the use of SciVerse® Applications, the Article of the Future connects the formal scientific record with associated external data sets and other contextual information that is available elsewhere on the web. In this article, we present the outcomes of the second phase of the Article of the Future project, with an emphasis on its final designs, user feedback collected, and how the Article of the Future handles the rising need of connecting the formal scientific record with associated discipline-specific data sets.