Net Increase? Cross-Lingual Linking in the Blogosphere

This research analyzes linguistic barriers and cross-lingual interaction through link analysis of more than 100,000 blogs discussing the 2010 Haitian earthquake in English, Spanish, and Japanese. In addition, cross-lingual hyperlinks are qualitatively coded. This study finds English-language blogs are significantly less likely to link cross-lingually than Spanish or Japanese blogs. However, bloggers' awareness of foreign language content increases over time. Personal blogs contain most cross-lingual links, and these links point to (primarily English-language) media. Finally, most cross-lingual links in the dataset signal a citation or reference relationship while a smaller number of cross-lingual links signal a translation. Although most bloggers link to other blogs in the same language, the dataset reveals a surprising level of human translation in the blogosphere. © 2012 Wiley Periodicals, Inc.

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