Gerontographics: Life-Stage Segmentation for Marketing Strategy Development
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Figures and Tables Preface Introduction Theoretical Foundations of the Life-Stage Model The Segmentation Model Older Consumer Behavior: Products Older Consumer Behavior: Services Implications for Marketing Strategy Potential Applications and Usefulness Appendix A: Definitions, Measures, and Explanations of Aging Appendix B: Profiles of Life-Stage Groups Selected Bibliography Index