Invited Talk: Enabling Smart Data Services for Behavioural Change

A vast amount of real world physical infrastructures comprising converged media, mobile, sensor-empowered environments, and social, contextbased and information Internet services are being addressed with the use of Smart Data service enablers for interoperation and human participation and behavior change. I demonstrate such approach in general and for selected application domains going beyond the current state of the art of ontology-based service interfacing, integration and user involvement. Most results have been evaluated within real industrial products, with real life data and services, as well as with real end users.