Motivators and Barriers for Using Design Thinking in NPD

Design thinking is an iterative approach that contrasts with the conventional new product development process, which is considered a linear process. The purpose of this study is to look into the use of design thinking as an approach to improve the new product development process by finding the motivators that encourage and the barriers that restrain the use of the methodology in NPD. A systematic literature review was used as method. Some of the main motivators found include an improvement to innovation results and greater understanding by users. The major barriers that may restrain its use derive from the teams’ fear of failing and improper implementation. Understanding such factors may help companies that wish to use the approach, or even prevent potential mistakes and giving up.

[1]  Jaewoo Joo,et al.  An Exploratory Study on the Evolution of Design Thinking: Comparison of Apple and Samsung , 2013 .

[2]  Roberto Verganti,et al.  Perceptions of Industrial Design: The “Means” and the “Ends” , 2012 .

[3]  Tyson R. Browning,et al.  A Survey of Activity Network‐Based Process Models for Managing Product Development Projects , 2007 .

[4]  Heather M.A. Fraser,et al.  The practice of breakthrough strategies by design , 2007 .

[5]  Kenneth B. Kahn,et al.  An Examination of New Product Development Best Practice , 2012 .

[6]  Hilary Collins,et al.  Can Design Thinking Still Add Value , 2013 .

[7]  Anna Rylander,et al.  Design Thinking as Knowledge Work: Epistemological Foundations and Practical Implications , 2009 .

[8]  J. Nicholas,et al.  New product development best practice in SME and large organisations: theory vs practice , 2011 .

[9]  Richard Buchanan,et al.  Wicked Problems in Design Thinking , 1992 .

[10]  J. Liedtka.  Perspective: Linking Design Thinking with Innovation Outcomes through Cognitive Bias Reduction , 2015 .

[11]  Michael G. Luchs.  A Brief Introduction to Design Thinking , 2015 .

[12]  Jonathan Dalton,et al.  Why Empathy and Customer Closeness is Crucial for Design Thinking , 2016 .

[13]  Tim Brown,et al.  Design Thinking for Social Innovation , 2010 .

[14]  Nitin Nohria,et al.  Motivación de los empleados: un poderoso modelo nuevo , 2008 .

[15]  Christophe Midler,et al.  Contributions of Design Thinking to Project Management in an Innovation Context , 2016 .

[16]  Keith Goffin,et al.  Maximizing the Value of Industrial Design in New Product Development , 2010 .

[17]  Sebastian K. Fixson,et al.  Adopting Design Thinking in Novice Multidisciplinary Teams: The Application and Limits of Design Methods and Reflexive Practices , 2013 .

[18]  Ulla Johansson-Sköldberg,et al.  Design Thinking: Past, Present and Possible Futures , 2013 .

[19]  R. Cooper,et al.  New Product Portfolio Management: Practices and Performance , 1999 .

[20]  Kenneth B. Kahn,et al.  Identifying new product development best practice , 2012 .

[21]  Trisha Greenhalgh,et al.  How to read a paper: Papers that summarise other papers (systematic reviews and meta-analyses) , 1997 .

[22]  D. Tranfield,et al.  Towards a Methodology for Developing Evidence-Informed Management Knowledge by Means of Systematic Review , 2003 .

[23]  Christen Rose-Anderssen,et al.  New Product Development as a Complex Adaptive System of Decisions , 2006 .

[24]  L. Cooper.  A research agenda to reduce risk in new product development through knowledge management: a practitioner perspective , 2003 .

[25]  Maryanne M. Gobble,et al.  Design Thinking , 2010, The Palgrave Encyclopedia of the Possible.

[26]  Kees Dorst,et al.  The core of ‘design thinking’ and its application , 2011 .

[27]  Lisa Carlgren,et al.  The Challenges of Using Design Thinking in Industry – Experiences from Five Large Firms , 2016 .

[28]  Lesley Morris,et al.  Embedding innovation: design thinking for small enterprises , 2009 .

[29]  Lucy Kimbell,et al.  Rethinking Design Thinking: Part I , 2011 .

[30]  Judith Gloppen,et al.  Perspectives on Design Leadership and Design Thinking and How They Relate to European Service Industries , 2009 .