Confirmation of Expectations and Satisfaction with the Internet Shopping: The Role of Internet Self-efficacy

Customers’ intentions of reusing e-commerce websites for shopping has a major consequence for the website’s profitability; therefore, understanding the factors that influence a Web customer’s repurchase intentions is of great importance to e-commerce. This research represented a careful and systemic effort to incorporate factors from various distinct theories (ECT, SCT, abd TAM), examined the hypotheses within the context of Internet shopping repurchase intentions. Empirical data for hypotheses testing were collected from Taiwan, yielding 342 valid samples. The results suggest that consumer’s repurchase intention is determined by satisfaction and perceived usefulness. Users’ satisfaction is influenced by confirmation and perceived usefulness. Perceived usefulness, in turn, is influenced by confirmation, while confirmation is affected by Internet self-efficacy. However, Internet self-efficacy has found to have no significant impact on perceived usefulness and repurchase intention.

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