Consumer Value-Aware Enterprise Architecture

To improve the alignment between business and IT, this paper explores how to make Enterprise Architecture (EA) aware of consumer values. Current proposals in enterprise modeling recognize the need for modeling user needs, or values. However they do not classify them nor do they provide means to obtain them. In our study, these are first introduced as basic values captured via Schwartz’s Value Survey, a cross-culturally applicable tool from the world of psychology, which are mapped onto Holbrook’s Typology of Consumer Values. Additionally, because formal models require inputs that are more concrete than abstract, and through this proposal, the indistinct values of consumers can be transformed and formalized to be incorporated into enterprise architecture, represented here by ISO/IEC 42010. The novelty of this work is found in the method for operationalizing consumer values for their alignment and utilization within information systems.

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