Heterogeneidade na Acessibilidade dos websites das Agências de Viagens: um estudo na Região Centro de Portugal

In the context of accessible tourism, websites, as preferential promotional channels, may facilitate the physical access of tourism products and / or services, if they meet the accessibility requirements of information. This study aims to analyze the level of websites’ accessibility of Travel Agency located in the Central Region of portugal, based on the Web Content Accessibility Guidelines (WCAG 2.0) and using two automatic assessment tools (AccessMonitor and TAW online). The results reveal that the Travel Agency websites reviewed have some accessibility issues, mainly in the WCAG basic requirements (level A), and the ‘Perceptible’ and ‘Robust’ principles. The article concludes with some suggestions

[1]  Elisabeth Kastenholz,et al.  Contributions of tourism to social inclusion of persons with disability , 2015 .

[2]  Maria João Carneiro,et al.  Accessibility of European museums to visitors with visual impairments , 2016 .

[3]  C. Vega,et al.  Convention on the Rights of Persons with Disabilities and Optional Protocol , 2013 .

[4]  Dimitrios Buhalis,et al.  Accessible tourism: concepts and issues. , 2011 .

[5]  Xinran Y. Lehto,et al.  The voice of tourists with mobility disabilities: insights from online customer complaint websites , 2012 .

[6]  Gamze Ozogul,et al.  Accessible tourism: the golden key in the future for the specialized travel agencies , 2016 .

[7]  J. Card,et al.  U.S. Tour Operators and Travel Agencies , 2002 .

[8]  D. Cranage,et al.  Service failure of intermediary service: impact of ambiguous locus of control , 2017 .

[9]  S. Cole,et al.  A comparison of the Accessibility and Attitudinal Barriers Model: Travel providers and travelers with physical disabilities , 2006 .

[10]  M. Allan.  Accessible tourism in Jordan: travel constrains and motivations , 2015, European Journal of Tourism Research.

[11]  Simon Darcy,et al.  Accessible tourism online resources: a Northern European perspective , 2019 .

[12]  Klaus Oestreicher,et al.  Global e-government Web Accessibility: An Empirical Examination of EU, Asia and African Sites , 2009, ICTA.

[13]  Y. Shi.  The accessibility of Queensland visitor information centres’ websites , 2006 .

[14]  Simon Darcy,et al.  Website accessibility in the tourism industry: an analysis of official national tourism organization websites around the world , 2018, Disability and rehabilitation.

[15]  S. Darcy.  Setting a research agenda for accessible tourism. , 2006 .

[16]  Eleni Michopoulou,et al.  Information provision for challenging markets: The case of the accessibility requiring market in the context of tourism , 2013, Inf. Manag..

[17]  Ariadna Gassiot Melian,et al.  The perceived value of accessibility in religious sites – do disabled and non-disabled travellers behave differently? , 2016 .

[18]  E. Losekoot,et al.  An investigation of the attitudes of travel and tourism intermediaries to mature travellers , 2012 .

[19]  W. Kong,et al.  Tourism for All: Challenges and Issues Faced by People with Vision Impairment , 2017 .

[20]  Dimitrios Buhalis,et al.  Information-enabled tourism destination marketing: addressing the accessibility market , 2011 .

[21]  C. Costa,et al.  Cocriação de valor: uma perspetiva das agências de viagens independentes. , 2014 .

[22]  Juline E. Mills,et al.  Accessibility of Hospitality and Tourism Websites , 2008 .

[23]  Simon Darcy,et al.  A Whole-of-Life Approach to Tourism: The Case for Accessible Tourism Experiences , 2009 .

[24]  R. Law,et al.  The impact of the Internet on travel agencies , 2004 .

[25]  Brielle Gillovic,et al.  Stakeholder perspectives of the future of accessible tourism in New Zealand , 2015 .

[26]  Maria José Marcelino,et al.  Acessibilidade em Ambientes Virtuais de Aprendizagem , 2017 .

[27]  Jaime Jaume Mayol,et al.  Análisis y procedimiento de mejora de la accesibilidad web , 2011 .

[28]  Gregg C. Vanderheiden,et al.  Web Content Accessibility Guidelines (WCAG) 2.0 , 2008 .

[29]  James Bowtell.  Assessing the value and market attractiveness of the accessible tourism industry in Europe: a focus on major travel and leisure companies , 2015 .

[30]  Seong Ok Lyu,et al.  Which accessible travel products are people with disabilities willing to pay more? A choice experiment , 2017 .

[31]  Yakup Akgül,et al.  Web Accessibility Evaluation of Government Websites for People with Disabilities in Turkey , 2016 .

[32]  Isabel Machado Alexandre,et al.  Qualidade dos sítios Web da Administração Pública Portuguesa , 2016 .

[33]  Yüksel Öztürk,et al.  Is the Turkish tourism industry ready for a disabled customer's market?: The views of hotel and travel agency managers , 2008 .

[34]  Chin-Tsai Lin,et al.  Using fuzzy analytic hierarchy process to evaluate service performance of a travel intermediary , 2009 .