시내버스 이용자의 서비스만족 영향요인에 관한 연구

After enforcing 2007 semi-public management system of intra-city bus, Busan city has tried to promote the bus utilization through bus service improvements. As an effort for this, we attempted to clarify the main factors affecting to bus service satisfaction targeting intra-city bus users. In this study, 20 subcategories of intra-city bus service were assorted into 6 factors: Basic Service, Safe Driving, Route Information, Comfort, Cleanliness and Facilities, then the preference for each detailed bus service were analyzed. And the effects for bus service satisfaction were shown under the various conditions according to the general characteristics of intra-city bus users (gender, age), behavioral traffic characteristics (frequency of use, boarding time) and transportation environments (temperature, rainfall). These results would be important basic data for decision-making in bus policy for climate change and establishment of operating plan for bus utilization.