Mobile Phone Preferences and Values: the U.K. vs. Korea

Two studies were designed to identify cross-cultural patterns of mobile phones usage and preferences for User Interfaces among Korean and British users.. The first study was a quantitative study (Questionnaires analysed by factor analysis), whose results demonstrated the two groups have different frustrations with and are satisfied by different aspects of mobile phone. The second study was a qualitative study (User Evaluation), which showed different values and focuses on different aspects of the User Interface.

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