Implementing a Knowledge-Based Tourism Marketing Information System: The Illinois Tourism Network

The development of knowledge-based tourism business-to-business (B2B) communities requires the adoption of a multidimensional, multilevel perspective on system design that incorporates processes of knowledge creation and transformation and takes organizational stages of effective technology use into consideration. This article illustrates how the Illinois Tourism Network (ITN) as an example for an interorganizational, knowledge-based tourism information system/community has successfully integrated the management of information and knowledge flows in a way that appeals to tourism organizations in different stages of effective technology use and fosters capacity building among community members. B2B value networks or digital tourism ecosystems lies in the integration of an essential front-end understanding of customer needs with the back-end structure that is crucial for delivering holistic and coherent customer experiences (Bovet & Martha, 2000; Pollock & Benjamin, 2001). However, the adoption and use of such interorganizational networks and community systems requires extensive knowledge-building capacities and, thus, profound organizational learning and change

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