Application of Web Mining Techniques in E-Commerce

Electronic commerce not only provides an additional channel for marketing and sales,but also provides a rich source of information about the customers.Web mining techniques can be applied to understanding and analyzing such data,and turn the data into useful information that enables electronic commerce to improve its marketing,sales and customer support operations.As Web mining is applied in E-Commerce,E-Commerce will be more intelligent.This paper discussed the process and methods and application of Web mining techniques in E-Commerce.