Analysis of world trends in the field of cloud technology

The financial and economic crisis that erupted in 2008 gradually moved into a protracted recession, which led to the slowdown in the economy, instability in commodity markets, increased unemployment. Many companies have faced the need of decrease in expenses; the vector of development was directed to introduction of new innovative technologies in the sphere of information and communication technologies. One of the promising directions in the area of information management is the adoption and use of cloud technology that have been widespread both in the segment of small and medium-sized businesses and among large corporations in the last decade. One of attractive advantages to business is significant cost cutting under introduction and use of cloud computing. The paper analyzes both traditional models of cloud computing and new innovative models that have spread over the past few years. The tendencies and perspectives of the world cloud computing market development are considered. The dynamics of all market segments extension is assessed, leaders in the implementation of cloud computing are identified. Spheres of cloud computing use by branches of economy are examined. On the basis of carried out analysis further ways of development of cloud technology are defined.