论文信息 - If You Build It Will They Come?: Developing Accessible and Useful Websites for Hospitality Management Graduate Programs

If You Build It Will They Come?: Developing Accessible and Useful Websites for Hospitality Management Graduate Programs

Rushing to establish a presence on the World Wide Web, many hospitality management graduate programs have failed to develop websites that are both accessible to and useful for potential users–largely, potential graduate students. Therefore, this paper presents the development and testing of an evaluation tool for hospitality management graduate programs' websites and offers suggestions for improving these websites. The tool consists of an anchored rating scale of six criteria: accessibility, segmentation, positioning, design, content, and interactivity. Through content analysis, the tool is used to rate 30 hospitality management graduate programs' websites.

Angela L. Farrar | Carolyn U. Lambert | C. Lambert | A. Farrar

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