Organisational communication and strategy implementation - a primary inquiry.

Over the last decade, organisational communication has attracted growing academic interest. Focuses on organisational communication within multi‐unit organisations in order to understand better the strategy implementation process from a communication perspective. Three hotel chains were investigated, all UK plcs with diversified business portfolios, and which were in the process of implementing a strategic initiative. The findings show that effective communication is a primary requirement of effective implementation but it does not guarantee the effectiveness of implementation.