System and method for conducting information interaction with e-commerce website through digital television

Disclosed is a system for conducting information interaction with an e-commerce website through a digital television. The system comprises the e-commerce website, a digital television front end server and a digital television terminal set top box. The e-commerce website comprises an e-commerce data sending module, an e-commerce data receiving module, an e-commerce product information module and an e-commerce website management server. The digital television front end server comprises a digital television front end management module. The digital television front end management module manages a digital television data receiving module, an EPG preview auditing module, an electronic signature auditing module, a digital television data sending module, a data collating sort module, a front end editing system management module, a front end monitoring module and a digital television data broadcasting module. The digital television terminal set top box comprises a terminal receiving module and a terminal broadcast requesting presentation module.