A study of image recognition on kansei engineering

Kansei engineering is a discipline that concerns the creation of products that convey a certain desired image to customers, based on research into the relationships between the perceived impression of a product and its physical properties such as color or shape. This paper presents the results of a study concerning the classification of the features of products which tend to incorporate specialized or subjective elements. An attempt was made in this study to use image recognition technology to judge and classify the physical properties, i.e., design elements, of the automotive steering wheel automatically in order to eliminate any subjective aspects.