Mapping strategy for web-driven magazines with personalized advertisement and content

Abstract“There will always (I hope) be print books, but just as the advent of photography changed the role of painting or film changed the role of theater in our culture, electronic publishing is changing the world of print media. To look for a one-to-one transposition to the new medium is to miss the future until it has passed you by.”—Tim O’Reilly (2002). It is not hard to envisage that publishers will leverage subscribers’ information, interest groups’ shared knowledge and others sources to enhance their publications. While this enhances the value of the publication through more accurate and personalized content, it also brings a new set of challenges to the publisher. Content is now driven by web and in a truly automated system, that is, no designer “re-touch” intervention is envisaged. This paper introduces an exploratory mapping strategy to allocate web driven content in a highly graphical publication like a traditional magazine. Two major aspects of the mapping are covered, those enable different level of flexibility and address different content flowing strategies. The last contribution is an evaluation of existing standards, which potentially can leverage this work to incorporate flexible mapping, and subsequently, composition capabilities. The work published here is an extended version of the article presented at the Eight ACM Symposium on Document Engineering in fall 2008 (Giannetti 2008).