Towards Value-Based Management of Flexible IT Environments

Senior executives often criticise the lack of visible returns from expensive investments in Information Technology (IT). In addition, accelerating changes in market environments demand higher business flexibility from IT services which exacerbates the difficulty of managing a return on IT-investment. This paper conducts a state-of-the-art review of methods currently in use for IT controlling, valuebased IT management and IT flexibility maintenance. We conclude that no existing method is suitable for assessing the business value created by IT assets. Following a classification of management objectives pursued by IT investments that we derived from the literature survey, we then interviewed 22 top information management experts (CIOs & IT Consultant Partners) in depth. From these interviews we gathered a set of practise-based requirements for value-based IT management in today’s flexible business environments. We also determined from the interviews that much of the literature recommended methodology is too complicated to put into practice. We therefore have developed a process (IT Value Mapping), that guides IT managers in the selection of appropriate evaluation methods that match management objectives for an organisation’s IT investments. A corresponding framework (IT Value Matrix) consolidates the results and provides an integrated view on the business impacts of IT assets. We conclude with a critical appraisal of our approach and suggestions for future research in this area.

[1]  G. Markarian CREATING SHAREHOLDER VALUE , 2003 .

[2]  Rajiv Kohli,et al.  Measuring Information Technology Payoff: A Meta - Analysis of Structural Variables in Firm - Level Empirical Research , 2003, Inf. Syst. Res..

[3]  John A. Zachman,et al.  A Framework for Information Systems Architecture , 1987, IBM Syst. J..

[4]  Gabrielle Retter,et al.  Kombination einer Prozess- und Wirkungskettenanalyse zur Aufdeckung der Nutzenpotentiale von Informations- und Kommunikationssystem , 1995 .

[5]  Thorsten Spitta,et al.  Approaches to the Ex-ante Evaluation of Investments into Information Systems , 2004, Wirtschaftsinf..

[6]  A. Picot,et al.  Information, Organization and Management: Expanding Markets and Corporate Boundaries , 1997 .

[7]  M. J. Zhang IS Support For Strategic Flexibility, Environmental Dynamism, And Firm Performance , 2006 .

[8]  Heidi Heilmann IT-Strategie und IT-Controlling im Wandel am Beispiel eines Großunternehmens , 2001, HMD Prax. Wirtsch..

[9]  Robert S. Kaplan,et al.  Having Trouble with Your Strategy ? , 2005 .

[10]  Helmut Krcmar,et al.  Bedeutung und Ziele von Informationssystem-Architekturen , 1990, Wirtschaftsinf..

[11]  U. Flick Qualitative Sozialforschung : eine Einführung , 2007 .

[12]  Egon Berghout,et al.  Methodologies for information systems investment evaluation at the proposal stage: a comparative review , 1997, Inf. Softw. Technol..

[13]  A. Damodaran Investment Valuation: Tools and Techniques for Determining the Value of Any Asset , 1995 .

[14]  Zahir Irani,et al.  Developing a frame of reference for ex-ante IT/IS investment evaluation , 2002, Eur. J. Inf. Syst..

[15]  R. Kaplan,et al.  The balanced scorecard--measures that drive performance. , 2015, Harvard business review.

[16]  Torben Juul Anderson,et al.  Real Options Analysis in Strategic Decision Making: An applied approach in a dual options framework , 2000 .

[17]  R. Kaplan,et al.  Having trouble with your strategy? Then map it. , 2000, Harvard business review.

[18]  D. Crowther Creating Shareholder Value , 2003 .

[19]  Gabrielle Retter,et al.  Kombination einer Prozeß- und Wirkungskettenanalyse zur Aufdeckung der Nutzenpotentiale von Informations- und Kommunikationssystemen , 1995, Wirtsch..

[20]  H. Schierenbeck,et al.  Value Controlling : Grundlagen wertorientierter Unternehmensführung , 2002 .

[21]  D. B. Smith,et al.  Managing For Value: Developing A Performance Measurement System Integrating Economic Value Added and The Balanced Scorecard In Strategic Planning , 2004, Journal of Business Strategies.