Managing the Integrated Online Marketing Communication

[1]  J. Cornelissen,et al.  The appeal of integration: managing communications in modern organisations , 2001 .

[2]  Jennifer Rowley,et al.  Just another channel? Marketing communications in e‐business , 2004 .

[3]  Don E. Schultz,et al.  A Response to ‘Theoretical Concept or Management Fashion’ , 2000, Journal of Advertising Research.

[4]  Philip J. Kitchen,et al.  The Emergence Of IMC: A Theoretical Perspective , 2004, Journal of Advertising Research.

[5]  Joep Cornelissen,et al.  Change, continuity and progress: the concept of integrated marketing communications and marketing communications practice , 2003 .

[6]  Stephen J. Gould,et al.  IMC As Theory And As A Poststructural Set , 2004, Journal of Advertising Research.

[7]  Fiona E. Ellis-Chadwick,et al.  Retailer adoption of the Internet – Implications for retail marketing , 2000 .

[8]  A focus on customers , 2004 .

[9]  Augustine S. Ihator.  Communication style in the information age , 2001 .

[10]  Linda Ashcroft,et al.  PR, marketing and the Internet: implications for information professionals , 2001 .

[11]  Sandra Luxton,et al.  MANAGING INTEGRATED MARKETING COMMUNICATION (IMC) THROUGH STRATEGIC DECOUPLING: How Luxury Wine Firms Retain Brand Leadership While Appearing to Be Wedded to the Past , 2005 .

[12]  Don E. Schultz.  IMC RESEARCH MUST FOCUS MORE ON OUTCOMES , 2005 .

[13]  M. Lawlor,et al.  The Implications of the Internet on the Advertising Agency-Client Relationship , 2001 .

[14]  Theophilus B. A. Addo,et al.  Diffusion of executive information systems in organizations and the shift to Web technologies , 2000, Ind. Manag. Data Syst..

[15]  P. Kitchen,et al.  Communication in postmodern integrated marketing , 2002 .

[16]  C. Grönroos.  The relationship marketing process: communication, interaction, dialogue, value , 2004 .

[17]  Lynne Eagle,et al.  IMC, brand communications, and corporate cultures: Client/advertising agency co‐ordination and cohesion , 2000 .

[18]  Jennifer E. Rowley,et al.  Remodelling marketing communications in an Internet environment , 2001, Internet Res..

[19]  B. McKim,et al.  The differences between CRM and database marketing , 2002 .

[20]  Giuliano Noci,et al.  The company’s Web site: different configurations, evolutionary path , 2000 .