Social Environmental Consciousness and Price Decision Analysis for Closed-loop Supply Chains ——Based on Vertical Differentiation Model

The demand functions of new products and remanufactured products were formulated with social environmental consciousness,new product price and remanufactured product price based on vertical differentiation model.Different closed-loop supply chain models under retailer distribution channel were analyzed based on game theory.The optimal pricing decisions and the optimal profit were obtained.They were further compared and analyzed by the social environmental consciousness.Finally,numerical analysis was introduced to validate the results before.