论文信息 - Organizational mating and industrial marketing conservatism — some reasons why industrial marketing managers resist marketing theory - 字舞流文

Organizational mating and industrial marketing conservatism — some reasons why industrial marketing managers resist marketing theory

P. Monthoux | Pierre B.L. Guillet de Monthoux

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[2] P. Turnbull. The allocation of resources to marketing communications in industrial markets , 1974 .

[3] F. Scherer,et al. Industrial Market Structure and Economic Performance. , 1971 .