The Power to Activate a Creative Core in Enterprise

A wide range of products and services has been commoditized as a result of globalization, and a lot of companies have been progressively working to draw on the knowledge creation of their employees to be more competitive. In this respect, some would argue that a "Creative Class" of employees determines the business results of a company. Social networking among employees is a platform for creativity, so when management supports such social networks, the strength of the organization increases. In this paper, we present a quantitative association from our previous research and a theoretical contemplation to provide a management method between the communication of employees and organizational collaboration. Further, we take the case of a company, which is an ICT (Information and Communication Technology) system integrator, using an RFID system, and confirm whether there are causal relationships through a multiple regression analysis of Bayesian statistics. As a result, we found that the egocentric collaboration networks of the Creative Core grew by activating communications (sending emails) among employees. Further, we propose some implications that allow control of collaboration within a company by encouraging communication of the "Creative Core," that is, the central members of the Creative Class by considering the results of this and previous research.

[1]  Ann Lieberman.  The Hidden Power of Social Networks: Understanding How Work Really Gets Done in Organizations , 2005 .

[2]  David Godes,et al.  Better sales networks. , 2006, Harvard business review.

[3]  R. Florida.  The Flight of the Creative Class: The New Global Competition for Talent , 2005 .

[4]  Brygg Ullmer,et al.  Tagaboo: a collaborative children’s game based upon wearable RFID technology , 2004, Personal and Ubiquitous Computing.

[5]  Detlef Schoder,et al.  Finding collaborative innovation networks through correlating performance with social network structure , 2008 .

[6]  Nathan Eagle,et al.  Social Serendipity: Proximity Sensing and Cueing , 2004 .

[7]  Holger Ziekow,et al.  RFID: a Systematic Analysis of Privacy Threats and A 7-point Plan to Adress Them , 2005 .

[8]  野中 郁次郎,et al.  The knowledge-creating company , 2008 .

[9]  P. Evans,et al.  Collaboration rules , 2005, IEEE Engineering Management Review.

[10]  Mark S. Granovetter.  The Strength of Weak Ties , 1973, American Journal of Sociology.

[11]  Junichi Iijima,et al.  How can we manipulate a communication network to create collaboration? , 2009, AMCIS.

[12]  R. Cross,et al.  A practical guide to social networks. , 2005, Harvard business review.

[13]  J. Moody.  The Structure of a Social Science Collaboration Network: Disciplinary Cohesion from 1963 to 1999 , 2004 .

[14]  M E Newman,et al.  Scientific collaboration networks. I. Network construction and fundamental results. , 2001, Physical review. E, Statistical, nonlinear, and soft matter physics.

[15]  Oliver Günther,et al.  RFID and the Perception of Control: The Consumer's View , 2005, IEEE Engineering Management Review.

[16]  Mark S. Granovetter,et al.  Getting a Job: A Study of Contacts and Careers. , 1976 .

[17]  C. Prahalad,et al.  To revitalize corporate performance, we need a whole new model of strategy. Strategic intent. , 1989, Harvard business review.

[18]  Anne Quaadgras.  Who Joins the Platform? The Case of the RFID Business Ecosystem , 2005, Proceedings of the 38th Annual Hawaii International Conference on System Sciences.

[19]  C. Prahalad,et al.  Competing for the Future , 1994 .

[20]  Samuel Fosso Wamba,et al.  Enhancing Information Flow in a Retail Supply Chain Using RFID and the EPC Network: A Proof-of-Concept Approach , 2008, J. Theor. Appl. Electron. Commer. Res..

[21]  K. Pramatari.  Collaborative supply chain practices and evolving technological approaches , 2007 .

[22]  P. Senge.  THE FIFTH DISCIPLINE , 1997 .

[23]  T. Davenport.  Thinking for a living : how to get better performance and results from knowledge workers , 2005 .

[24]  Frédéric Thiesse,et al.  Extending the EPC network: the potential of RFID in anti-counterfeiting , 2005, SAC '05.

[25]  C. K. Prahalad,et al.  Strategic Intent , 2007 .

[26]  G. Ahuja.  Collaboration Networks, Structural Holes, and Innovation: A Longitudinal Study , 1998 .

[27]  P. Drucker.  Post-Capitalist Society , 1993 .

[28]  R. Florida.  The Rise of the Creative Class : And How It's Transforming Work, Leisure, Community and Everyday Life , 2003 .

[29]  Scott Counts,et al.  Incorporating physical co-presence at events into digital social networking , 2005, CHI EA '05.

[30]  Junichi Iijima,et al.  How Can We Manage Collaboration Network via Communication? , 2008, PACIS.

[31]  Ken-ichi Matsumoto,et al.  Accelerating cross-project knowledge collaboration using collaborative filtering and social networks , 2005, ACM SIGSOFT Softw. Eng. Notes.

[32]  L. Hossain,et al.  The social networks of collaborative process , 2009 .

[33]  David W. McDonald,et al.  Recommending collaboration with social networks: a comparative evaluation , 2003, CHI '03.

[34]  Samuel Fosso Wamba,et al.  Enabling intelligent B-to-B eCommerce supply chain management using RFID and the EPC network: a case study in the retail industry , 2006, ICEC '06.

[35]  Noah E. Friedkin,et al.  A test of structural features of granovetter's strength of weak ties theory , 1980 .

[36]  Jafar Adibi,et al.  Discovering important nodes through graph entropy the case of Enron email database , 2005, LinkKDD '05.

[37]  C. Prahalad,et al.  The Core Competence of the Corporation , 1990 .

[38]  Steven B. Andrews,et al.  Structural Holes: The Social Structure of Competition , 1995, The SAGE Encyclopedia of Research Design.

[39]  Peter A. Gloor,et al.  Swarm Creativity: Competitive Advantage Through Collaborative Innovation Networks , 2006 .

[40]  Holger Ziekow,et al.  RFID: A 7-Point Plan to Ensure Privacy , 2005, ECIS.

[41]  Nathan Eagle,et al.  Machine perception and learning of complex social systems , 2005 .

[42]  Mark S. Granovetter.  T H E S T R E N G T H O F WEAK TIES: A NETWORK THEORY REVISITED , 1983 .

[43]  A. Kieserling,et al.  Vertrauen. Ein Mechanismus der Reduktion sozialer Komplexität. , 2012 .