New Product Distribution: An Analysis of Supermarket Buyer Decisions
暂无分享，去创建一个
This article explores the relationship between 18 variables and a supermarket buyer's decision to accept or reject a new product. One hundred twenty-four new products are analyzed by multiple discriminant analysis and a hierarchical threshold model termed a “gatekeeper” analysis. A new method of discriminant validation in small samples is also proposed.
[1] John F. Grashof. Supermarket Chain Product Mix Decision Criteria: A Simulation Experiment , 1970 .
[2] D. G. Morrison. On the Interpretation of Discriminant Analysis , 1969 .
[3] D. G. Morrison,et al. Bias in Multiple Discriminant Analysis , 1965 .
[4] Neil H. Borden. Acceptance of new food products by supermarkets , 1968 .
[5] Roger M. Heeler,et al. Modeling Supermarket Product Selection , 1973 .