There are compelling reasons for organisation to develop strategic vision. It stimulates organisations mission and challenge employees. In addition corporate mission statements which are fundamental unique purpose that differentiates a firm, sets the organisational context for strategic decisions. The task for production and operations management is to relate the corporate mission and vision statements to the operating characteristics of the production process. This paper argues that corporate vision should inform mission statement and that a future compelling picture of production and operations activities should inform both. It is suggested that exploring and developing the company‟s operating system for ompetitive advantage is a product of vision and mission alignment and comprehension. This indicates that a faulty or poorly defined vision or mission statement could inhibit the conduct of production and operations management activities and promote enterprise failure
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