Measures of size and complexity for web-site content

Web-site content can be characterised in terms of size, element complexity, coherence and exceptions. Appropriate measures can be defined for all the common types of digital asset. These measures are available for use throughout the lifecycle. A measurement plan for projects can be derived from a variant of GQM, the information that can meaningfully be provided by different activities, and the extent to the tolerance of the key development staff. The use of complexity and size for improving website costs and quality has similarities to that for software development, however the detail and emphasis differs at almost every point.