Green supply implementation based on fuzzy QFD: an application in GPLM system

Quality function deployment (QFD) has been widely used in many fields; it is one of the structured approaches that are used to translate customer needs into specific quality development. However, in the traditional QFD approach, each element's interdependence and customer requirements (CRs) for green supply are not usually treated systematically. The important function of green product lifecycle management (GPLM) is to develop an attractive system which ensures customer satisfaction for green supply. Therefore, one of the important topics in the development of the GPLM system is to take into green consideration. This study presents an integrative approach by incorporating GPLM with fuzzy analysis into the matrix of QFD and obtaining the priority ranking of engineering characteristics (ECs). To illustrate these findings, we have incorporated an example which suggests that the proposed approach can contribute to the creation of attractive GPLM attributes and GPLM innovation. Several ECs and CRs are identified and analyzed. The results of this study can provide an effective procedure for improving a product's design characteristics under GPLM, enhancing customer satisfaction, and launching a green product in the marketplace.