Contents providing apparatus and methods in media zone

According to the media content zone providing apparatus for solving the problem of the present invention, the display unit is mounted on the outside of the vehicle; By using a radio wave communication unit for transmitting and receiving information; Position determining unit that determines whether the mobile is located in the media zone (Zone Media); Depending on the media inside the zone position information of the moving object and a content display control unit for displaying the media through the said zone in accordance with the media content zone. The present invention is to provide a content in consideration of regional characteristics, and provide the content with the new channel. Further, it is possible to increase the recognition and the concentration of the content of the viewer through the colonization of the media content zone providing apparatus and method using a plurality of time also the moving object, and controlling the content according to the moving direction.