Introducing the Google Tools Suite

There are many search engines, but Google remains the undisputed leader in the worldwide search industry (barring a few, such as Baidu in China and Yandex in Russia). Google is the dominant engine, controlling more than 70% of the search market share. It is “batteries included” and offers a suite of utilities that can boost your SEO processes. This chapter looks at some of the most powerful Google tools that belong in the SEO expert’s arsenal.