Judgments of risk frequencies: tests of possible cognitive mechanisms.

How do people judge which of 2 risks claims more lives per year? The authors specified 4 candidate mechanisms and tested them against people's judgments in 3 risk environments. Two mechanisms, availability by recall and regressed frequency, conformed best to people's choices. The same mechanisms also accounted well for the mapping accuracy of estimates of absolute risk frequencies. Their nearly indistinguishable level of performance is remarkable given their different assumptions about the underlying cognitive processes and the fact that they give rise to different expectations regarding the accuracy of people's inferences. The authors discuss this seeming paradox, the lack of impact of financial incentives on judgmental accuracy, and the dominant interpretation of inaccurate inferences in terms of biased information processing.

[1]  C. Leuba,et al.  Review of Psychology. , 1941 .

[2]  B. H. Cohen Some-or-none characteristics of coding behavior , 1966 .

[3]  Jacob Cohen Statistical Power Analysis for the Behavioral Sciences , 1969, The SAGE Encyclopedia of Research Design.

[4]  Douglas L. Hintzman,et al.  Apparent frequency as a function of frequency and the spacing of repetitions. , 1969 .

[5]  Lita Furby,et al.  Interpreting regression toward the mean in developmental research. , 1973 .

[6]  Daniel Kahneman,et al.  Availability: A heuristic for judging frequency and probability , 1973 .

[7]  A. Tversky,et al.  Judgment under Uncertainty: Heuristics and Biases , 1974, Science.

[8]  B. Fischhoff,et al.  Judged frequency of lethal events , 1978 .

[9]  Paul Slovic,et al.  Newspaper Coverage of Causes of Death , 1979 .

[10]  L. Hasher,et al.  Automatic and effortful processes in memory. , 1979 .

[11]  Nickerson Rs,et al.  Motivated retrieval from archival memory. , 1980 .

[12]  R S Nickerson,et al.  Motivated retrieval from archival memory. , 1980, Nebraska Symposium on Motivation. Nebraska Symposium on Motivation.

[13]  B. Fischhoff,et al.  Journal of Experimental Psychology: Human Learning and Memory , 1980 .

[14]  Lucy Heckman,et al.  Harper's magazine , 1981 .

[15]  J. Eiser,et al.  The Representation of Mortality Statistics and the Perceived Importance of Causes of Death , 1982 .

[16]  Baruch Fischhoff,et al.  Judgment under uncertainty: Facts versus fears: Understanding perceived risk , 1982 .

[17]  Decision making under uncertainty : cognitive decision research, social interaction, development and epistemology , 1983 .

[18]  Klaus Fiedler,et al.  On the Testability of the Availability Heuristic , 1983 .

[19]  C. M. Kristiansen Newspaper coverage of diseases and actual mortality statistics , 1983 .

[20]  T D Koepsell,et al.  Effects of expertise and experience on risk judgments. , 1983, The Journal of applied psychology.

[21]  Ralph L. Rosnow,et al.  Essentials of Behavioral Research: Methods and Data Analysis , 1984 .

[22]  L. Brooks,et al.  Nonanalytic Cognition: Memory, Perception, and Concept Learning , 1984 .

[23]  L Hasher,et al.  Automatic processing of fundamental information: the case of frequency of occurrence. , 1984, The American psychologist.

[24]  P. Fraisse Perception and estimation of time. , 1984, Annual review of psychology.

[25]  R. Greene,et al.  Incidental learning of event frequency , 1984, Memory & cognition.

[26]  E. J. Burger Health risks : the challenge of informing the public , 1984 .

[27]  R. Rosenthal,et al.  Contrast Analysis: Focused Comparisons in the Analysis of Variance , 1985 .

[28]  Susan T. Fiske,et al.  Category-based versus piecemeal-based affective responses: Developments in schema-triggered affect. , 1986 .

[29]  Donald Maxwell,et al.  Estimates of Frequency: Attribute or Attribution? , 1986 .

[30]  Francis T. Durso,et al.  Judging Category Frequency: Automaticity or Availability? , 1986 .

[31]  V. Folkes,et al.  The Availability Heuristic and Perceived Risk , 1988 .

[32]  Douglas L. Hintzman,et al.  Judgments of frequency and recognition memory in a multiple-trace memory model. , 1988 .

[33]  J. Baron Thinking and Deciding , 2023 .

[34]  William F. Wright,et al.  Effects of extrinsic incentives on the quality of frequency assessments , 1988 .

[35]  P. Lachenbruch Statistical Power Analysis for the Behavioral Sciences (2nd ed.) , 1989 .

[36]  Stephen M. Stigler,et al.  The 1988 Neyman Memorial Lecture: A Galtonian Perspective on Shrinkage Estimators , 1990 .

[37]  P. Meyer News media responsiveness to public health. , 1990 .

[38]  Sheldon M. Ross,et al.  Introduction to Probability Models (4th ed.). , 1990 .

[39]  E. Higgins,et al.  Handbook of motivation and cognition : foundations of social behavior , 1991 .

[40]  J. Jonides,et al.  Direct coding for frequency of occurrence , 1992 .

[41]  Ian Begg,et al.  Dissociation of processes in belief: Source recollection, statement familiarity, and the illusion of truth , 1992 .

[42]  L. Barsalou Cognitive Psychology: An Overview for Cognitive Scientists , 1992 .

[43]  C MacLeod,et al.  Memory accessibility and probability judgments: an experimental evaluation of the availability heuristic. , 1992, Journal of personality and social psychology.

[44]  B. W. Whittlesea Illusions of familiarity. , 1993 .

[45]  Monetary Rewards and Decision Cost in Experi-mental Economics, 31 Econ , 1993 .

[46]  M. J. Quadrel,et al.  Risk perception and communication , 2008 .

[47]  V. Smith Monetary Rewards and Decision Cost in Experimental Economics: An Extension , 1993 .

[48]  Eric J. Johnson,et al.  The adaptive decision maker , 1993 .

[49]  Robert S. Siegler,et al.  Metrics and Mappings: A Framework for Understanding Real-World Quantitative Estimation. , 1993 .

[50]  I. Erev,et al.  Simultaneous Over- and Underconfidence: The Role of Error in Judgment Processes. , 1994 .

[51]  Diederik A. Stapel,et al.  Social identity, availability and the perception of risk , 1994 .

[52]  K. Fiedler,et al.  Two halfs may be more than one whole : category-split effects on frequency illusions , 1994 .

[53]  D. Shanks Is Human Learning Rational? , 1995, The Quarterly journal of experimental psychology. A, Human experimental psychology.

[54]  Sheldon M. Ross Introduction to Probability Models. , 1995 .

[55]  Robert Rosenthal,et al.  Contrasts and Interactions Redux: Five Easy Pieces , 1996 .

[56]  E. Maibach,et al.  Relative risk in the news media: a quantification of misrepresentation. , 1997, American journal of public health.

[57]  R. Hertwig,et al.  The Reiteration Effect in Hindsight Bias , 1997 .

[58]  T. Betsch,et al.  The Moderating Role of Category Salience and Category Focus in Judgments of Set Size and Frequency of Occurrence , 1999 .

[59]  William R. Dougan,et al.  Individuals' estimates of the risks of death: Part I — A reassessment of the previous evidence , 1998 .

[60]  Gerd Gigerenzer,et al.  Are judgments of the positional frequencies of letters systematically biased due to availability , 1998 .

[61]  Colin Camerer,et al.  The Effects of Financial Incentives in Experiments: A Review and Capital-Labor-Production Framework , 1999 .

[62]  P. Todd,et al.  Simple Heuristics That Make Us Smart , 1999 .

[63]  C. Gettys,et al.  MINERVA-DM: A memory processes model for judgments of likelihood. , 1999 .

[64]  Ulrich Hoffrage,et al.  Quick estimation : Letting the environment do the work , 1999 .

[65]  M Naveh-Benjamin,et al.  Divided attention during encoding and retrieval: differential control effects? , 2000, Journal of experimental psychology. Learning, memory, and cognition.

[66]  Jack L. Vevea,et al.  Why do categories affect stimulus judgment? , 2000, Journal of experimental psychology. General.

[67]  J. Baron Thinking and deciding, 3rd ed. , 2000 .

[68]  L. Brenner,et al.  Should observed overconfidence be dismissed as a statistical artifact? Critique of Erev, Wallsten, and Budescu (1994) , 2000, Psychological review.

[69]  I Erev,et al.  The importance of theory: response to Brenner (2000) , 2000, Psychological review.

[70]  Ido Erev,et al.  The importance of theory: response to Brenner (2000) , 2000 .

[71]  Robert Koch-Institut Epidemiologisches Bulletin 20 / 2001 , 2001 .

[72]  R. Hertwig,et al.  Experimental practices in economics: A methodological challenge for psychologists? , 2001, Behavioral and Brain Sciences.

[73]  David E. Buschena,et al.  Individuals' Estimates of the Risks of Death: Part II—New Evidence , 2001 .

[74]  C. Sunstein,et al.  The Laws of Fear , 2001 .

[75]  M. Dougherty,et al.  Integration of the ecological and error models of overconfidence using a multiple-trace memory model. , 2001, Journal of experimental psychology. General.

[76]  Sebastian Weisdorf,et al.  Becoming Famous Overnight: Limits on the Ability to Avoid Unconscious Influences of the Past , 2001 .

[77]  Norman R. Brown,et al.  Applied Cognitive Psychology Estimating National Populations: Cross-cultural Differences and Availability Effects , 2022 .

[78]  P. Lundborg,et al.  Risk Perceptions and Alcohol Consumption among Young People , 2002 .

[79]  N. Brown Encoding, representing, and estimating event frequencies: a multiple strategy perspective , 2002 .

[80]  Lynn Hasher,et al.  Frequency processing: A twenty-five year perspective. , 2002 .

[81]  Tilmann Betsch,et al.  Etc. frequency processing and cognition , 2002 .

[82]  N. Brown Real-world estimation: Estimation modes and seeding effects , 2002 .

[83]  Experiential and contextual heuristics in frequency judgement: Ease of recall and response scales. , 2002 .

[84]  Jeffrey P. Toth,et al.  Effects of Prior Experience on Judgments of Normative Word Frequency: Automatic Bias and Correction , 2002 .

[85]  D. Kahneman,et al.  Heuristics and Biases: The Psychology of Intuitive Judgment , 2002 .

[86]  N. Schwarz,et al.  The availability heuristic revisited: Ease of recall and content of recall as distinct sources of information. , 2002 .

[87]  T. Betsch,et al.  Tversky and Kahneman's availability approach to frequency judgement: A critical analysis. , 2002 .

[88]  Andrea Rusnock,et al.  Statistics on the table: The history of statistical concepts and methods , 2002 .

[89]  L. Macchi,et al.  Thinking : psychological perspectives on reasoning, judgment and decision making , 2005 .

[90]  R. Hertwig,et al.  Economists' and psychologists' experimental practices : How they differ, why they differ, and how they could converge , 2003 .

[91]  I. Brocas,et al.  The psychology of economic decisions , 2003 .

[92]  P. Todd,et al.  More Is Not Always Better: The Benefits of Cognitive Limits , 2003 .

[93]  Daniel M. Oppenheimer,et al.  PSYCHOLOGICAL SCIENCE Research Article Spontaneous Discounting of Availability in Frequency Judgment Tasks , 2022 .

[94]  Norman R. Brown,et al.  Estimation Strategies and the Judgment of Event Frequency , 2004 .

[95]  Jennifer L. Dyck Lawrence W. Barsalou, Cognitive Psychology: An Overview for Cognitive Scientists, Cognitive Science Series/Tutorial Essays , 2004, Minds and Machines.

[96]  R. Hertwig,et al.  How forgetting aids heuristic inference. , 2005, Psychological review.

[97]  G. Harrison,et al.  Eliciting Subjective Beliefs about Mortality Risk Orderings , 2004 .