Sustainability-profiled incubators and securing the inflow of tenants – The case of Green Garage Berlin

Abstract Currently there is an attention in research and practise on entrepreneurial ecosystems, and how these, often using incubators, could support sustainable development through new firm start-ups. Despite the popularity of incubators in the literature and practise, few studies have focused on sustainable incubators in general or, more specifically, on processes that ensure a steady flow of tenants. Thus, this paper investigates how sustainable incubators ensures their inflow of tenants, how they organize their activities and whether the incubator environment affect tenant recruitment. A case study approach analysing the sustainability oriented incubator Green Garage Berlin have been used to generate an understanding of selection and recruitment processes as well the influence of external environments. The results show that regional and inter-regional co-operation, together with a well-planned, structured pre-incubation process, are requirements for securing an inflow of tenants to sustainable incubators. Incubator reputation and sufficient long term funding is also a key to success. A good practice case as Green Garage cannot simply be replicated, but require openness to continue the learning process and adapting the knowledge to be transferred to local conditions.