Rethinking marketing : towards critical marketing accountings

Marketing Disequilibrium - Douglas Brownlie et al On Redress and Restoration PART ONE: MARKETING PHILOSOPHY Postmodernism - Stephen Brown The End of Marketing? Commentary - Gibson Burrell PART TWO: REDEFINING MARKETS From Marketing to Societing - Bernard Cova When the Link Is More Important than the Thing Exchange, Institutions and Time - Luis Araujo Commentary - Robin Wensley PART THREE: REFRAMING CONSUMERS Symbolic Meaning and Postmodern Consumer Culture - Richard Elliott It's a Matter of Time - David Knights and Pamela Odih The Significance of the Women's Market in Consumption Commentary - Morris Holbrook PART FOUR: MARKETING ETHICS Morality and the Marketplace - Robert Grafton Small An Everyday Story of Consumer Ethics Theory, Ethical Critique and the Experience of Marketing - William P Hetrick and Hector R Lozada Commentary - Peter Binns Commentary - Stephen Fineman PART FIVE: THE MARKETING PROFESSION The Process of Inter-Professional Competition - P[um]aivi Eriksson A Case of Expertise and Politics On the Idolization of Markets and the Denigration of Marketers - Hugh Willmott Some Critical Reflections on a Professional Paradox Commentary - Michael Thomas PART SIX: MARKETING PEDAGOGY Research, Rhetoric and Reality - Sally Dibb and Philip Stern Marketing's Trifid Research in Marketing - Gilles Laurent and Bernard Pras Some Trends, Some Recommendations Commentary - Gerry Zaltman