MediaCloud a Framework for Real-time Media Processing in the Network

Predicted growth of media traffic (even conservative forecasts predict an increase of 40% year over year) can only give a hint of how important video will be for future entertainment, business, and government services. But such future multimedia services will be different from what video means to all of us today. More and more people will not only consume, but will also actively produce content. These services will be used by mobile users, and personalization of content will be the common case. Service introduction, enhancements, and adoption of services will be much more dynamic than today, calling for flexible Software as a Service business and operational models.