Can destination management systems provide competitive advantage? A discussion of the factors affecting the survival and success of destination management systems

Two models of Destination Management Systems (DMS), embracing different commercial and economic objectives, are proposed. The two models of DMS are tested against each of the three categories of factors affecting the success of DMS. Through this means the paper explores: perceptions of the role of DMS; how competitive advantage, in the context in which a DMS operates, might be defined; and what particular advantages, competitive or otherwise, DMS are thought by their proponents to offer. The obstacles to survival and success for DMS are thus reviewed. Finally the paper speculates about likely future directions for DMS.