论文信息 - Multiple Roles for Affect in Persuasion

Multiple Roles for Affect in Persuasion

Introduction Diversity of initial findings on the effects of affect Conceptualization and assessment of affect The Elaboration Likelihood Model of Persuasion Affective processes in the ELM Affect under conditions of high elaboration likelihood Affect under conditions of moderate elaboration likelihood Affect under conditions of low elaboration likelihood Summary Research on Multiple Roles for Affect in Persuasion Situational determinants of the use of affect Individual differences in the use of affect Future Research on the Role of Affect in Persuasion

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